Pam Alexis
Pam Alexis
Embedded Files
Founder, Asians in Recovery | SUD Counselor & Sober Coach
Founder, Asians in Recovery | SUD Counselor & Sober Coach
Breaking the silence on Asian flush, substance use, and stigma in the AAPI community.
15+ Years
15+ Years
Health & Wellness Brand Strategy
Health & Wellness Brand Strategy
Led brand strategy and product launches into national retail, including Costco.
8+ Years
8+ Years
Personal Sobriety Journey
Personal Sobriety Journey
Lived experience shaping an empathetic, stigma-aware approach to care.
2024
2024
Albert Senella Award Recipient
Albert Senella Award Recipient
Honored for leadership and advocacy in the Substance Use community.
40% Rise
40% Rise
"Asian Flush" Search Interest
"Asian Flush" Search Interest
Signals rising, unmet demand for information and support.
My hope is that through visibility and representation, we can step out of silence and into healing, connection, and hope.
My hope is that through visibility and representation, we can step out of silence and into healing, connection, and hope.
— Pam Alexis Cox
About Pam
About Pam
Pam Alexis Cox is a Substance Use Disorder counselor, sober coach, and founder of Asians in Recovery. Her work is grounded in clinical training and a mindfulness-based, culturally informed approach — shaped in part by her own recovery, which sharpened her attention to the cultural and access gaps traditional behavioral health systems often miss.
Before entering behavioral health, Pam spent 15+ years leading brand strategy and product marketing in the health and wellness industry, including national retail launches and full P&L ownership — experience that now informs how she helps organizations build practical, culturally responsive approaches to care. A 2024 Albert Senella Award recipient, USC alumna, and graduate of the Women's Impact Alliance's Catalyst: Empowered Leader Program, she is passionate about building nonjudgmental spaces where people feel seen, supported, and able to reconnect.
SPEAKING: BREAKING THE SILENCE
SPEAKING: BREAKING THE SILENCE
Asian flush — the visible, biological reaction millions of AAPI individuals experience when they drink — has quietly become one of the most searched health terms in the community, with search interest up 40% over the past five years compared to the five years before. This talk uncovers why: a post-COVID spike in AAPI substance use, flat help-seeking rates, and a culture of silence rooted in the model minority myth and family honor.
Audiences leave with:
A clear, science-backed understanding of Asian flush and why it's been overlooked
Insight into the cultural drivers of AAPI substance use stigma
A concrete model for how peer support moves people from silence to help-seeking
CONSULTING FOR ORGANIZATIONS
CONSULTING FOR ORGANIZATIONS
Pam brings a rare combination to organizational consulting: clinical training in substance use and recovery, cultural fluency in the AAPI community, and 15+ years of brand and strategy experience in health and wellness. She advises organizations on:
AAPI Substance Use Stigma Training — for clinical and HR teams
ERG/DEI Consulting — building recovery-supportive, culturally responsive programming
Outreach & Engagement Strategy — bridging quality care with how it's communicated and accessed
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